Hi, I’m Mouna. A designer
from
the tiniest curl
to the big toe.
I can’t
save the world.
But I can
design a better one.
hello:)
a bit about me.
Letters, beats and stencils.
It all started with letters. As a kid I preferred drawing them to writing them, in every variation I could think of. As a teenager, music came along and I was behind the decks as a DJ every week. Later I printed T-shirts with hand-cut stencils and sold my own little collection.
I’m a multi-passionate person: always curious and easily excited about so many things. What stayed is my love of type, of people and of nature. Today I pour all of that into brands that give you goosebumps and stick in your head.
creativity.from curlto toe.
Anyone can do pretty. I want it to work. And I want you to love it.
Before I draw a single line, I ask questions. What lights you up? Who do you want to reach? What’s the one thing only you have? Strategy first, then design. Because form follows what you stand for.
I design for people who want to make a difference. With heart, purpose and a good dose of butterflies. Even better when the butterflies are contagious: first me, then you, then your clients. Because your design works and hits home.
services
branding
strategy stuff.
Branding is the strategy behind your brand, before any colours or shapes come in. We work out what you stand for, who you want to reach and why people choose you. That saves you expensive detours later, because from then on every design decision has a reason.
- Values, vision & your why
- Audience & positioning
- Your brand promise
brand design
look stuff.
Brand design makes your strategy visible. Your values turn into colours, typefaces and images that together look unmistakably like you. So people recognise you, whether on a business card, on your website or in the feed.
- Colour palette & typography
- Imagery & design elements
- Style guide
logo design
logo stuff.
Your logo is the first thing people see of you and the last thing they forget. I design a mark that carries your story and makes you a little proud every time you see it. One that works on a poster just as well as on a stamp.
- Wordmark or logo mark
- Versions for light, dark and small
- Files for web and print
web design
web stuff.
Your website works for you, even while you sleep. I design it so that visitors understand within seconds what you do and feel like getting in touch. Clearly structured, in the look of your brand and as strong on a phone as on a desktop.
- Structure that guides visitors
- Responsive layout in your brand’s look
- Accessible for everyone (WCAG 2.2)
print design
print stuff.
What you hold in your hand stays in your head. I design print that stands out, feels good and doesn’t end up in the recycling. From the idea to the finished print file, you get everything from one source.
- Posters, flyers & brochures
- Stickers, banners & event material
- Print files & production support
editorial
page stuff.
A lot of content needs a good storyline. I bring text, images and numbers into a layout that people enjoy leafing through and where they find what they’re looking for right away. That turns your magazine, book or annual report into something worth keeping.
- Magazines, books & reports
- Layout, typesetting & typography
- Image selection & infographics
social media
share stuff.
In the feed you have one second. With clear imagery and templates in your brand’s look, people recognise you before they read your name. And you post faster because you don’t start from scratch every time.
- Templates for posts & stories
- Consistent imagery
- Visuals for promotions & launches
campaigns
attention stuff.
A strong campaign tells a story that sticks. I develop the idea, the key visual and every piece that goes with it, from poster to post. So your event, your launch or your campaign day looks like one piece everywhere.
- Campaign idea & slogan
- Key Visual
- Rollout in print and digital
portfolio
An apple. Three stripes.
And how do people recognise you?
clients
they said yes.
From BMW Welt in Munich to the youth centre in Stuttgart: corporations, associations, startups, freelancers and artists.
quick count.
happy clients
they said wow.
5.0 ★★★★★ from 17 Google reviews
read them all on googleWorking together was super relaxed, really friendly and incredibly fast. … It turned out exactly the way I dreamed it would! … I’m absolutely in love!
Working with Mouna was so much fun and I’m more than happy. Mouna really is a true all-round talent. My website isn’t just beautiful, it’s very professional too.
When I think of creative minds, I can’t think of anyone better than Mouna! … All her work so far has been great and I love looking at it. Not just because it’s beautiful, but because it gets results too.
I had Mouna design my logo. It turned out even better than I had imagined. She works with your values and finds something unique in every design. … I love her work through and through.
I’m very, very happy with my logo design and the process behind it. Mouna didn’t just create the logo, she also helped me find my style, my typeface and my colours, and work out which values my logo should carry. 100% recommended!!!
Working with Mouna was a truly great experience. With a lot of sensitivity and patience, and even more creative ideas and input, developing my website was an exciting process on many levels. … I will and would work with Mouna again any time!!!
Mouna tuned in to me completely, was always there for questions and guided me through everything so well, even though I’m a layperson. … Her suggestions showed me again and again that she sees me: me as a person and my work. … People who see my website keep telling me “that’s so you!”.
Reviews translated from German.
how it works
no drama,
llama.
Five steps from the first hello to the big wow. Relaxed, clear and with a plan.
- 1
say hello
In person or on a video call. You talk, I listen. Afterwards we both know whether it’s a fit.
- 2
dive in
With my workbooklet we find out what you stand for. Values, your why, your audience.
- 3
design
I translate your answers into mood boards and first drafts. Now it gets colourful.
- 4
refine
You give feedback, I polish. Step by step it becomes yours.
- 5
wow!
You get your finished files plus style guide and head out into the world. I’ll be celebrating with you.
questions?
What does it cost?
That depends on what you need. A logo is something different from a complete brand identity with a website. After our first conversation you get a clear quote with a fixed price.
How long does a project take?
That depends on how we work together. Sometimes you deliver something to me, sometimes I deliver to you. A logo can be done in 5 days or in 5 weeks, a website needs at least 2 weeks. We set the timeline together.
What do I need to prepare?
Nothing but excitement for your project. My workbooklet guides you through the important questions. If you already have texts, photos or a logo, we’ll look together at what stays and what you need to take your brand to the next level.
I don’t have any branding yet. Can I still get a website?
Sure. Then we start with your branding, because it’s the foundation for everything else. Your website comes on top of that.
How many drafts and feedback rounds are there?
You get several drafts to choose from and tell me how they feel to you. How many feedback rounds are included is stated in your quote.
Which files do I get at the end?
That depends on your project: your logo, a flyer, social media templates or the whole package. You get everything as finished files, ready for web, social media and print. Branding comes with a style guide with colours and typefaces. That keeps your look consistent.*
* Finished means: ready to use. Open working files are not automatically included. They are available on request with a licence agreement.
for agencies
your project
is in good hands.
I take on the role that’s open on your team and take responsibility from kick-off to launch. Easy to work with, quick to get up to speed.
- project lead
- I lead website and branding projects, act as the point of contact for your clients, brief design and development, and keep timing and sign-offs on track.
- creative director
- I develop strategy and concept, set the creative direction and keep an eye on quality through to sign-off.
- designer
- I design hands-on: branding, web and print.
ready for wow?
Tell me what it’s about. I’ll get back to you shortly with a first roadmap.